Uncovering TRUE Visitor Data & Needs at Museums w/ Ethnographic Research
Mrs. Unglitch (Jacquelyn Tolksdorf) executed Ethnographic Research for The National Museum of the Great Lakes to help the museum redesign its galleries to meet the needs of different visitor personas. The research was framed to serve the museum’s larger goal to understand its audience better, including the types of visitors that come to the museum. […]
How Much Does Missed Communication Cost You?
Missed Communication is the #1 reason you’re not making the money you want to as a service-based industry. According to AT&T, Americans text business landlines 150 million times a day…That’s 150 million missed opportunities for business all because you don’t list your cell phone or even worse…answer a text… Of those who used a cell […]
What Do You Do?
Ah! The question, “What Do You Do?” always stops me in my tracks. I have to pick one? I’m a Creative Director.I’m a Brand Strategist.I’m a Graphic Designer.I’m a Web Developer.I’m a Marketer.I’m a Product Photographer.I’m a Copywriter.I’m also now a Corporate Anthropologist… Well, to be fair I’ve been a “Corporate Anthropologist” this whole time […]
4 Reasons Your Website Has to Be ADA Compliant & How to Get a Free ADA Website Audit
The Americans with Disabilities Act (ADA) was developed in 1990 and is meant to ensure that people with disabilities have the same opportunities as anyone else. This means any businesses that serve the public must make sure their building accommodates people with disabilities of various kinds. This also now applies to websites and even mobile apps. Basically, […]
You Just Get Me!
So there are so many boring parts of my job. Conducting market research. Collecting data analytics. Mapping out customer journeys. Strategizing the best and holistic ways for people to rocket their brand to stardom. But my true love in this business is creativity. The Unglitch went into a mini-re-brand this summer. Mainly because I, the […]
Why the CIA Loves Me!
Wait…what?That’s right! The CIA. loves graphic designers… And… they always have. Throughout the CIA’s 74-year history, the agency has used popular artists, graphic designers, and avant-garde culture to serve its aim and enact American “soft power.” We’ll get into that later… Their rebrand in 2021 sparked up a lot of discussions again on their relationships […]
What is Brutalist Web Design?
Raw content…true to its construction. But seriously! What the heck is a brutalist web design? Brutalism was coined from architecture. But in websites, it’s often about giving visitors content to enjoy and ways to interact with you. The rules for Brutalism aren’t about being restrictive or producing boring, minimalist websites. Rather these are a set […]
Why Ryan Reynolds Is So Good at Marketing
Sure it helps that he is a funny, handsome, famous actor, but there is more that Ryan Reynolds has to offer besides his pretty face. If you didn’t know; aside from formerly owning Aviation Gin and currently owning Mint Mobile Ryan Reynolds also owns Maximum Effort; his own ad agency. He is the brain and […]
Branding Mistakes Most Startups Make
It’s impossible not to think about branding as a modern startup these days. With gorgeous visuals dominating our social media feeds; companies with impeccable designs are popping up all the time. And growing fast! Despite the amount of attention, so many new founders give their brand identities… I see some common branding mistakes that can […]
I Want to Talk About My Sunday Riley Customer Journey
First off, what is a customer journey… Customer journey maps clarify and develop important parts of just that…your customers’ journey. They allow you to stand in the shoes of your customers, enabling you to improve nearly every aspect of their experience. They provide you with the kind of overview to move customers down your sales […]