Unveiling the Role of a Fractional CMO: An Indispensable Asset in Today’s Business Landscape
In today’s fast-paced and constantly evolving business ecosystem, many companies are grappling with the challenge of streamlining their marketing strategies without overburdening their budgets. Enter the concept of the Fractional CMO. But what exactly is a Fractional CMO, and why is it becoming such a buzzword? What is a Fractional CMO? A Fractional CMO, or […]
Using User-Generated Content in Your Product Marketing Strategy
In today’s digital era, where authenticity and audience engagement are paramount, user-generated content (UGC) is emerging as a game-changer for businesses worldwide. UGC is not just a buzzword; it’s an invaluable resource. So, how should you be using UGC in your product marketing strategy? Let’s delve deep. What is User-Generated Content (UGC)? UGC refers to […]
Navigating the World of Marketing Consultants: Unveiling the Power of Fractional CMOs
In today’s rapidly evolving business landscape, marketing plays a pivotal role in defining a company’s success. As businesses strive to stay competitive and drive growth, the demand for strategic marketing expertise has surged. This has given rise to a diverse array of professionals, including marketing consultants, fractional CMOs, and other specialized experts, who offer targeted […]
Master Your Magnetic Messaging: A Guide to Landing Sales with B2B Clients
In the dynamic world of B2B sales, effective communication is the linchpin that holds the entire process together. The art of crafting compelling and magnetic messages can make the difference between sealing the deal and fading into the background. In this comprehensive guide, we will delve into the strategies, techniques, and principles that will help […]
Unleashing the Corporate Anthropologists: Revolutionizing Marketing, One Jungle of Consumers at a Time!
In the wild world of marketing, businesses have always been on the prowl for the elusive formula that will capture the hearts, minds, and wallets of consumers. From eye-catching billboards to catchy jingles, marketers have tried it all. But in recent times, a new breed of marketing specialists has emerged – the Corporate Anthropologists! In […]
How to Set Your Makeup Brand Apart
In a saturated beauty market, standing out is the key to success. If you’re the proud owner of a unique makeup brand, you have a golden opportunity to captivate consumers with your one-of-a-kind products and concepts. However, effective marketing is crucial to turn heads and drive sales. In this guide, we’ll explore strategic approaches to […]
How is your STRATEGY going to keep up?
Things are moving fast and your brand strategy needs to be tackled – then website, SEO, marketing, and so on! What are some things you should be thinking about to keep up with brands hiring professionals to stay in the running in your industry? Here is something to start you off… Brand Voice Let’s chat: […]
How to Make the Best Subscription Landing Page
What is a subscription landing page, exactly? Your subscription landing page is centered solely around your recurring products or services. And though these pages are often used to generate leads, they’re also a valuable tool for setting customer expectations. This is where you’ll clearly and succinctly explain how your subscriptions work, highlight their unique value, […]
What is a Fractional CMO
CMO (Chief Marketing Officer) + Fractional (Not Full Time). The Unglitch Inc is a Fractional CMO for 4+ Months at a time for brands to name, brand, design, develop, market, PR, and recruit their team. I take seeded/funded startups and provide everything you need to take over everything a CMO would do. I also set […]
3 Reasons You Shouldn’t Outsource Your Marketing… Yet…
Your Website Isn’t Ready to Convert Visitors Into Customers You should wait to outsource your marketing efforts if your website isn’t optimized for conversion. While improvements can, of course, always be made, it’s important to understand that channels like social media are only one piece of the conversion puzzle. Social media’s sole purpose is to […]