What is a Fractional CMO? 
Chief Marketing Officer (CMO)

Check out the 4-Month Planner! It’s rigorous, but meant to get your butt in gear for both success, branding, marketing, and massive growth. Don’t tip toe over all the things you need to do. Get it all in one place!

Troubleshoot the glitches in your brand before you launch…not after.

Think of me as a verbal identity studio building a better world through brands. Throw me your big ideas and I’ll distill them into words, branding, ethical marketing, and more that will do your brand justice.

I can help you take over the world. But let’s just start with easing your load and getting your startup marketing needs all in once place and in sync with each other’s efforts.

CREATIVE OR STRATEGIC SERVICES à la carte

By delving into the cultural fabric of your customers, this service uncovers hidden patterns, rituals, and social structures that impact decision-making and employee engagement. empower companies to align their strategies with the underlying values and norms. Embracing Corporate Anthropology is not just a business strategy; it’s a transformative approach that leverages the power of cultural intelligence to drive sustainable success.

These reports offer comprehensive insights into the strengths, weaknesses, opportunities, and threats posed by competitors, enabling companies to make informed decisions. Through a meticulous analysis of market trends, consumer behavior, and competitor strategies, businesses gain a competitive edge by identifying gaps and areas for improvement.

Leveraging cutting-edge tools and methodologies, Competitor Research reports provide a roadmap for businesses to refine their product offerings, marketing strategies, and customer engagement approaches. Stay ahead in the competitive landscape with our detailed reports that unveil key insights, helping businesses navigate challenges and seize growth opportunities effectively. Invest in success by harnessing the power of data-driven decisions with our unparalleled Competitor Research reports.

Despite what many are saying these days AI cannot help us in this department and you need an actual human like Jacquelyn to collect the data and run the numbers.

Elevate your business strategy and stay ahead of the curve by unlocking the potential of our cutting-edge market data services.

Proven methodologies to gather qualitative data, providing businesses with invaluable information about consumer perceptions, product feedback, and market trends. By tapping into the collective wisdom of diverse participants, our focus groups uncover nuanced insights that quantitative data alone may miss. Elevate your decision-making process and refine your strategies by leveraging our expertly facilitated focus group services. Stay ahead in the competitive landscape with a profound understanding of your audience, and watch your business thrive. Invest in success with our tailored focus group services that turn consumer voices into actionable intelligence.

Branding is the cornerstone of a company’s identity and a crucial element in establishing a lasting connection with the target audience. This is something you do before working on your logo design.

By aligning your brand with values that matter, we ensure authenticity and build trust. Our holistic approach encompasses online and offline channels, creating a cohesive brand experience. Whether you’re a startup looking to make a memorable entrance or an established business seeking a brand refresh, branding solutions will position you for success. Invest in a strong brand presence that not only attracts but also leaves a lasting impression on your audience, driving long-term business growth.

Go beyond creating a visual identity – it’s about crafting a brand emblem that speaks volumes about your business. Jacquelyn combines creativity and strategic thinking to deliver logos that are not just aesthetically pleasing but also resonate with your target audience. Understand the importance of a memorable and distinctive logo in today’s competitive market. With a focus on uniqueness and relevance!

Photographing content, copywriting, optimizing captions, building engagement and brand awareness. It’s all apart of what will be your custom social media strategy. Most brands don’t need to be everywhere all once. Both algorithms and paid ads are un-reliable in how often they flip their own scripts, but consistency, organic – real connections will always win supreme. And in the other social media platforms that won’t help you much it’s still always good to entertain your audience. 

From stunning lifestyle and studio product images to professional 360° e-commerce product shots, we have the creativity and technical know-how to bring your ideas to life.

Because the studio is creativity-first; stop-motion-animation has been my passion since I was little kid. Now that the trend is coming back in product photography GIFs I’m in 7-th Heaven!

Anti-Cookie-Cuter. Anti-Template. Creative Websites Only! Gone are the days where I do a toned down bland website. 

Crafting websites that not only captivate visitors but also rank high on search engine results. Our expert designers prioritize user experience, ensuring intuitive navigation and engaging visuals that keep visitors hooked. Each website is tailor-made to reflect your brand identity, fostering a distinct online persona. With a focus on SEO best practices, our designs enhance visibility, driving organic traffic to your site. Stand out in the digital landscape with a website that not only looks exceptional but also performs exceptionally well in search rankings. Elevate your online presence with our Unique Web Design service, combining aesthetics and SEO for a website that leaves a lasting impact.

 
 
 
 

Creating a comprehensive SEO strategy involves a variety of tasks to optimize a website for search engines. Here is a list of essential SEO tasks for each website:

  1. Keyword Research:

    • Identify relevant and high-volume keywords related to your business.
    • Use tools like Google Keyword Planner to discover keyword opportunities.
  2. On-Page Optimization:

    • Optimize title tags, meta descriptions, and header tags for target keywords.
    • Ensure content is valuable, relevant, and includes keywords naturally.
    • Use SEO-friendly URLs and optimize images with descriptive alt tags.
  3. Technical SEO:

    • Conduct an SEO audit to identify and fix technical issues (crawl errors, broken links, etc.).
    • Optimize website speed and ensure mobile responsiveness.
    • Create and submit an XML sitemap to search engines.
  4. User Experience (UX):

    • Improve site navigation and ensure a positive user experience.
    • Use clear calls-to-action (CTAs) to guide users through the desired actions.
    • Optimize for mobile devices to cater to a mobile-friendly experience.
  5. Backlink Building:

    • Develop a backlink strategy to acquire high-quality, relevant backlinks.
    • Ensure a diverse link profile and avoid low-quality or spammy links.
  6. Local SEO:

    • Optimize Google My Business listing for local searches.
    • Encourage customer reviews and manage online reputation.
  7. Content Marketing:

    • Regularly create and publish high-quality, shareable content.
    • Use a blog to address industry-related topics and answer common questions.
  8. Social Media Integration:

    • Share content on social media platforms to increase visibility.
    • Ensure social media profiles are linked to the website.
  9. Analytics and Monitoring:

    • Implement Google Analytics to track website performance.
    • Set up Google Search Console for monitoring and addressing search-related issues.
  10. Regular SEO Audits:

    • Periodically conduct SEO audits to identify and address any emerging issues.
    • Stay informed about algorithm updates and adjust strategies accordingly.

By consistently implementing these SEO tasks, businesses can enhance their online visibility, attract targeted traffic, and improve overall website performance in search engine results.

From pay-per-click ads on streaming apps, podcasts, search engines, social media, etc – The Unglitch has you covered!

Haven’t heard of Guerilla Marketing? Or remember for the 90’s!? While so much of my marketing strategies for brands are online, I like to see people become aware of new products and services IRL and on the streets! From wheat pasting posters, adding reappearing/disappearing stencils to sidewalks, art installations and more!

Have an on-going ninja to katana through the often bull$shit world of public relations by getting you constantly featured in your dream articles, magazines, websites, blogs, and podcasts.

A Graphic Designer plays a crucial role in visually shaping a brand’s identity and online presence. Through the strategic use of design elements, a graphic designer enhances a website’s aesthetics and user experience, contributing indirectly to SEO performance. They create visually appealing graphics, logos, and images that not only resonate with the target audience but also complement the website’s content. By ensuring that images are appropriately sized, optimized for quick loading, and accompanied by descriptive alt text, a graphic designer contributes to the overall SEO health of the site. Additionally, visually engaging content is more likely to be shared on social media, indirectly influencing backlink opportunities and social signals. Collaborating with a skilled graphic designer is not just about creating beautiful visuals; it’s a strategic move that positively impacts both user engagement and search engine visibility.

Recruiting your marketing team is a pivotal step in driving your business’s success, and our strategic approach ensures that you assemble a high-performing team that aligns seamlessly with your goals. Our recruitment process involves identifying candidates with expertise in diverse marketing channels, from SEO and content marketing to social media and analytics. We meticulously evaluate their track record, ensuring a proven ability to deliver results and adapt to evolving industry trends. With a focus on collaboration and innovation, we seek individuals who can contribute to a dynamic marketing environment. By assembling a talented and well-rounded marketing team, you’re not just filling positions; you’re investing in the future growth and visibility of your brand. Partner with us to recruit a marketing dream team that will elevate your business to new heights.

While this is the last step in my Fractional CMO services you can hire Jacquelyn for this alone.

LET'S SHAPE YOUR BRAND INTO SOMETHING IRRESISTIBLE

LET'S SHAPE YOUR BRAND INTO SOMETHING IRRESISTIBLE

LET'S SHAPE YOUR BRAND INTO SOMETHING IRRESISTIBLE

LET'S SHAPE YOUR BRAND INTO SOMETHING IRRESISTIBLE

LET'S SHAPE YOUR BRAND INTO SOMETHING IRRESISTIBLE

LET'S SHAPE YOUR BRAND INTO SOMETHING IRRESISTIBLE

LET'S SHAPE YOUR BRAND INTO SOMETHING IRRESISTIBLE