SEO Health & 3 Super Simple Discover it For Your Website copy

SEO Health & 3 Super Simple Discoveries For Your Website

Before I jump on a call with a potential new client, I like to do a quick website check to figure out the overall SEO health of their website.

It’s nice to have some info on how much work the site will require before I get on the phone with the client. This is the website health check process that I go through for every client. The process is very straightforward and can be done in less than 10 minutes.

Step 1: Determine the number of keywords the site ranks for.

One of my very favorite SEO Tools is SEMrush. This is my go-to website ranking tool, I literally have it open all day long.

I have the paid plan, but the free version is very handy and full-featured for one person/website. The free version of SEMrush allows you to do 10 complete searches with the tool before you buy it. The goal of this first step is to determine how many keywords Google ranks a site for.

The more keywords that a site has the more opportunities to be found. So head on over to SEMrush and in the All Reports Input box, type your domain name. There is a lot on this screen to look at, but I focus on the Organic Search column on the left (look for the red square). There is a lot of fantastic info here in this little box.

I used MindBodyGreen.com as my example. Take a look and see the total number of keywords is 1.1M and the Growth is +4%. Claps for that!

Now, 1.1M keywords is quite a lot. Probably waaaaaay more than most sites. MBG has so many because they continually produce great content, they have influencers write for them and a ton of quality sites link to them. So. that said.

Please don’t be discouraged if you are ranking for 100 or 500 words. At this point, the number is interesting but not very significant. Next, I click on View Full Report under the Top Organic Keywords. At the top of the page, I focus in on the Keyword Rank Trend chart at the top of the page. The default is to display the last year of monthly keyword totals.

From this graph, I can get a very clear picture of the keyword health.

Is it consistent? Is it growing each month? Is it dipping? Was there a big decline in keywords or a huge spike?

I am looking for consistency here. If there is a big spike or dip, I want to figure out why that was (could be a new site, new host, new theme, stopped blogging, had a malware attack….) MBG keyword ranking is very healthy. The trend is positive and very consistent. So far, so good for this health check.

Step 2: Check your Backlinks (quickly)

Okay so once we have established that the keywords are growing consistently, then I hop down to Backlinks.

So just like keywords the more you have the more love ? Google will throw your way.

Now there are some nuances to backlinks, the site that is linking to your site does matter. A more authoritative site (think NY Times or The Every Girl) will provide more SEO juice than a site that has very little authority and traffic. But since we are just doing a quick SEO Health Check, I want to see if the site does in fact have backlinks and are they growing.

If this true, then that tells me that the site has authority and trust since other sites are actively linking to them.

At this point based on keywords and backlinks, my initial impression of the site is coming into focus. MBG is a very healthy site. For the final step, I go to the website.

Step 3: Oogle at Your Actual Website

The big idea here is to go to the homepage and see if I can easily figure out what the site is all about —as quickly as possible. I want to learn the purpose of the site within the first few seconds.

Pro Tip: if I can’t figure out the point of a site quickly, then Google won’t either. So make your big brand statement easy to understand and very easy to find.

Annnnd that is all folks! This simple 3 step process is one that I go through for each and every potential client. Determining the keyword rankings, the backlinks and assessing the blog content are all great indicators of the site’s overall SEO Health.

Still too confusing? Get in touch with Jacquelyn (Creative Director and SEO Guru) of Unglitch.io. What do you need help with?

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Websites You’d Be Surprised — Are WordPress Websites

I always get aksed from clients about to start their website creation for their business; “What’s the best CMS (Content Management System) for websites.

There is soooooo many options! Squarespace, Wix, Weebly, Shopify, GoDaddy Website Builder and so much more! One I’ve missed – that is my #1 recommendation: WordPress.

It’s still the top leading way to create a website.
You can go the DIY route and pick a theme and customize it with your info and images, but WordPress is still the top one for custom websites to be built, custom themes to be built for your business and it’s the way I go about creating websites for clients.

You may even be surprised that some VERY FAMILIAR websites are actually built within WordPress. Take a peek:

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Why GOOD logo design doesn’t cost $99

Most designers are pretty awesome at what they do. But not every designer can just whip up a successful logo. A great logo takes time, skill, and strategy. This highly specialized skill shouldn’t be taken lightly, or cheaply. This is why I want to tell you why a high-quality logo design project doesn’t cost $99. Nor should it ever.

We’ve all seen the price disparity between a logo design costing $99 on Fiverr or over $10,000 from a professional agency. How do we choose the right price when there is such a cost choice variation? Surely, a simple $99 logo will do, right? WRONG.

Now, I am not saying you need to spend your life savings on a logo. What I want to emphasize in this post is why paying bottom-dollar will do you and your business absolutely no good and actually end up costing you way more down the line when you realize your logo is not professional or fitting to what you wanted to represent your brand. In the end, you’ll spend more money re-doing your logo over and over again.

The Importance.

Logos are so important for your business. I can’t emphasize this fact enough. A logo emulates your company’s reputation. It is often seen as the face of a company.

Look at your logo as a business tool – you wouldn’t skimp on a tool that was vital for the success of your business, right? Apply this logic to your logo design. A logo is one of the most important branding investments a business can make and it should be Step 2 after a solid business plan.

LOGOS COMMUNICATE

Think about what aspirations you have for your business. Visualized? Ok, now. These same visualizations will be communicated through your logo design – when your logo is made by a professional logo designer. The designer that will emulate your vision through a logo won’t be cheap.

By choosing the cheap $99 option, you may be saving money on your logo now, but this could mean that you are spending more money on a logo down the road. The logo you should have invested in in the first place. Now, I don’t believe “the more you invest, the more you get out”, is always a true statement. But it IS true for logo design. So now let’s talk about what kind of prices we are looking at for quality logo designs.

The real prices of logo designs.

Logos are NOT just a five-minute design created on a whim. Only cheap logos are quick and easy. If you’ve ever been shocked by logos reaching the triple (or even quadruple) digits, then I should tell you now – quality costs.

There is a process to logo design, and it is important. Designers need to take into account a client’s values, business goals, and brand message. Once we enter the designing phase, several logo variations are made, revisions are implemented and completed by refining the logo to perfection.

CALCULATING WHAT A LOGO PROJECT SHOULD COST YOU.

If the design process is done correctly, using all elements all involved, a great logo designed by a professional can take anywhere from 30-50+ hours to complete. This entire process is relevant for factoring in the price professional logo designers will (and should) cost.

There will be a noticeable disparity between professional freelance designers and design agencies. You should also expect regional price variations to factor into your overall design costs as well as how many years of experience that the designer has.

Conclusion.

I hope this helps you in understanding why high-quality logo design should never cost you $99. Invest in your business wisely! Your investment will set you apart and be complementary to your success.

Feel free to contact me with any questions you have!