How to Draft Copy for Your High-End Skincare Bran
In this post, we’ll go over examples of how to write copy for your high-end skincare brand with actual examples throughout. The Ultimate Guide to High-End Skincare: Unlock Timeless Radiance and Rejuvenation The opulent world of luxury skincare beckons those who are relentless in their quest for youthful luminosity and rejuvenation. In today’s high-end market, […]
What Do You Do?
Ah! The question, “What Do You Do?” always stops me in my tracks. I have to pick one? I’m a Creative Director.I’m a Brand Strategist.I’m a Graphic Designer.I’m a Web Developer.I’m a Marketer.I’m a Product Photographer.I’m a Copywriter.I’m also now a Corporate Anthropologist… Well, to be fair I’ve been a “Corporate Anthropologist” this whole time […]
Branding Mistakes Most Startups Make
It’s impossible not to think about branding as a modern startup these days. With gorgeous visuals dominating our social media feeds; companies with impeccable designs are popping up all the time. And growing fast! Despite the amount of attention, so many new founders give their brand identities… I see some common branding mistakes that can […]
Is it time for your brand to evolve?
Refreshing an outdated brand can have enormous power. Which begs the question, when is the right time for you to change? There is always a variety of motivating factors from functional, such as adapting to new channels, to strategic, like building a brand that supports a social dialog. What’s more, today’s digital landscape demands you […]
I was aGraphic Design Efficiency Expert for an eCommerce brand a few years ago…
I was aGraphic Design Efficiency Expert for an eCommerce brand a few years ago…Here’s what I found… Back in 2018, a catalog company that sold gift baskets, sweet treats like chocolates, nuts, meats and cheeses, and other gifts needed a design overhaul. I was hired as a freelancer to take over their seasonal catalog design. […]