How to Calculate Your Marketing Budget

How do you calculate your customer count:

Current number of customers (per period):

Desired number of New (additional) customers (per period):

Customer value (average revenue per customer - consider if this is a one-time amount or a lifetime amount):

Choose how to think about marketing/advertising expenses:

What is the Maximum amount you could spend to bring in a new customer and still be happily profitable (think in terms of if you had to pay a commission for each new customer) Enter your maximum spending value (e.g. percentage in decimal (20% would be 0.20) for option 1, dollar amount ($50 would be 50) for option 2):