Uncovering TRUE Visitor Data & Needs at Museums w/ Ethnographic Research

Mrs. Unglitch (Jacquelyn Tolksdorf) executed Ethnographic Research for The National Museum of the Great Lakes to help the museum redesign its galleries to meet the needs of different visitor personas. The research was framed to serve the museum’s larger goal to understand its audience better, including the types of visitors that come to the museum. […]

You Just Get Me!

graphic design wausau diy

So there are so many boring parts of my job. Conducting market research. Collecting data analytics. Mapping out customer journeys. Strategizing the best and holistic ways for people to rocket their brand to stardom. But my true love in this business is creativity. The Unglitch went into a mini-re-brand this summer. Mainly because I, the […]

Why the CIA Loves Me!

CIA laughing animation

Wait…what?That’s right! The CIA. loves graphic designers… And… they always have. Throughout the CIA’s 74-year history, the agency has used popular artists, graphic designers, and avant-garde culture to serve its aim and enact American “soft power.” We’ll get into that later… Their rebrand in 2021 sparked up a lot of discussions again on their relationships […]

What is Brutalist Web Design?

brutalist designer

Raw content…true to its construction. But seriously! What the heck is a brutalist web design? Brutalism was coined from architecture. But in websites, it’s often about giving visitors content to enjoy and ways to interact with you. The rules for Brutalism aren’t about being restrictive or producing boring, minimalist websites. Rather these are a set […]

What is Greenwashing in Packaging Design?

greenwashing in packaging design

Green•wash•ing /n. disinformation disseminated by an organization so as to present an environmentally responsible public image. — The Oxford Dictionary In a new world where more people care about the environment than generations before we want to be a part of the solution as consumers. Not the problem. So we want to buy products that reduce […]